Don’t Ignore Cancer Launch

I worked alongside the small team of entrepreneurs to launch a brand new sunscreen aimed at men and in partnership with skin cancer charity Sckin, to the UK market.

The initial outreach included drafting and issuing a press release as well as approaching relevant journalists and influencers with free samples. This got them coverage in The Grocer and Men’s Fitness (pending).

I then worked alongside the team at SIG Roofing to roll out a summer partnership where the bottles would be available in their UK wide stores with a percentage going to Sckin. This gained multiple pieces of construction trade coverage - one of their key audiences.

Finally, I worked with the PR Manger at national charity The Big Issue to include DiC in it’s Vendor Summer Care Packages.