Epilepsy Action
‘If I told you…’ campaign
June 2025
I worked alongside the Epilepsy Action press office team and another freelancer to maximise coverage for their June awareness campaign.
We were brought on to support the press office after the planning and research had been conducted. As such our principle role was media relations and strategic media planning.
We supported in drafting case study pitches, press releases and media target lists. We then pitched stories to individual and relevant titles and the news and research angle out to relevant national and trade titles.
We secured 12 items of national, regional and trade coverage with a reach of 44.5 million monthly readers. Including an exclusive interview and story with PA real-life.
